Thoughtful by design
Products should solve real problems, fit into real routines, and make caring for your smile feel easier — not more complicated.
OUR STORY
This started
with a smile.
toothii began with a deeply personal dental journey — and the realization that oral care can affect so much more than your teeth.
Confidence. Comfort. Self-expression. The way you show up in photos, conversations, relationships, work, and everyday life. What started as one experience became a much bigger idea: oral care should feel thoughtful, approachable, and built with real purpose.
THE STORY BEHIND TOOTHII
Personal experience
became purpose.
Before toothii was a brand, oral health was already a major part of founder Faith Hill’s life.
Faith shared her own dental journey publicly and built a community around honesty, vulnerability, confidence, and the reality of what dental struggles can feel like.
Through that experience — and through conversations with people carrying their own dental insecurities, pain, financial barriers, and treatment journeys — one thing became clear:
Oral care is never just about teeth.
It can affect how someone feels about themselves, how comfortably they interact with the world, and whether they feel confident enough to smile without thinking twice.
WHY TOOTHII EXISTS
Better oral care.
Made for real life.
toothii was created to make oral care feel more thoughtful, useful, approachable, and easier to build into everyday routines.
Care that feels approachable
Oral care does not need to feel sterile, intimidating, or clinical. It can feel joyful, personal, and fun.
Made to move with you
toothii products are designed around modern life — compact, intentional, practical, and easy to take wherever your routine goes.
OUR FIRST PRODUCT
Meet the
toothii mini.
The toothii mini is where the brand begins: a portable water flosser designed to make a powerful clean easier to take with you.
Small enough to fit into real life. Thoughtful enough to become part of your routine. Built around the belief that better oral care should be easier to keep close.
SHOP THE MINI
FROM PERSONAL EXPERIENCE TO BIGGER PURPOSE
Better care should
reach further.
toothii was never meant to stop at selling oral-care products.
Faith’s own dental journey made the impact of access impossible to ignore. When you understand how deeply dental care can affect someone’s confidence, comfort, and quality of life, giving back cannot feel like an afterthought.
That is why the Smile Back Fund is built into toothii’s purpose from the beginning.
EXPLORE THE SMILE BACK FUND →OUR BELIEF
Everyone deserves the opportunity to feel confident in their smile.
Every qualifying toothii mini sold helps contribute to the Smile Back Fund, helping move meaningful dental care closer to people who may otherwise struggle to afford it.
WHAT WE BELIEVE
Care for your smile.
Care for each other.
01
Care should feel approachable.
Good oral care should feel like something you can actually maintain — not something you dread.
02
Confidence matters.
A smile can influence the way someone sees themselves and moves through the world.
03
Design should make routines easier.
Useful products should work with your life — not ask your life to work around them.
04
Impact should be built in.
The ability to grow a business and help expand access to care should exist side by side.
MEET THE FOUNDER
Faith Hill
Faith is a creator, entrepreneur, and founder of toothii.
After sharing her own dental journey with millions of people online, oral health became more than a personal experience. It became a community, a conversation, and eventually the foundation for something she wanted to build differently.
toothii brings together that lived experience, years of connection with the dental community, a love of thoughtful design, and a commitment to making oral care more accessible for everyone.
“I wanted to build the kind of oral-care brand I wish had existed when my dental journey began.”
A NOTE FROM FAITH
This brand is personal to me.
I know what it feels like for your smile to affect the way you see yourself. I also know what it feels like when that begins to change.
toothii is my way of turning that experience into something useful — products that make caring for your smile easier, a brand that makes oral care feel less intimidating, and a mission that can eventually help other people receive care too.
This is only the beginning.
— FaithBETTER CARE. BIGGER IMPACT.